Zoom Air Zipping into Daytona Beach
Zoom Air believes they have answers for today’s popular concerns about health, the environment, and the economy, and they will be launching a second proving ground in Daytona Beach this summer.
The Sanford, Florida-based company entered into a contract with the City of Daytona Beach to install and operate an aerial adventure park in the City’s Tuscawilla Park, at Nova Road and International Speedway. Fully funded by Zoom Air, the eco-adventure will provide the City a new revenue stream in the form of a percentage of gross revenues from Zoom Air admission fees. That’s not the limit of the economic contribution, though, according to Tina Batten, Zoom Air Administrator.
“This new adventure will create 10-15 new full- and part-time jobs, and provide a fresh attraction for visitors to Daytona Beach, another pearl in the City’s tourism necklace” said Batten. The adventure at Tuscawilla Park will be a circuit of games built up in the trees. Trained and safety-harnessed patrons will move from tree to tree by way of an assortment of bridges, tight wires, dancing logs, and other games and obstacles, including zip lines.
Batten described it as a “green” venture. Treetop Adventure Concept, the Florida company that built Zoom Air’s first park at the Central Florida Zoo in Sanford, designs adventure courses integrated into the natural forest, and uses specific construction techniques to protect the involved trees from damage.
“Being up in the forest, instead of on the ground, opens up a whole new perspective of layers of nature one doesn’t usually consider or encounter,” Batten said. “Along with this part of the experience, adventurers are engaging in healthy, physical activity. This is not a ride, not at all passive. And our experience is that is what customers most appreciate about it.”
Zoom Air has been open three years at the Central Florida Zoo. Attendance increases each year, and Batten attributes a “good portion” of the attraction’s success to “the Zoo, and the great relationship we’ve had with them.” The company plans to repeat that experience with Daytona Beach, while continuing with the Sanford park. Tuscawilla Park will have one course of around 50 games, aimed at (roughly) eight-year-olds through adults of all ages. They believe this makes it a perfect activity for families, friends, and groups. Zoom Air Orlando at the Zoo has a children’s course, a 30-game main course, and a more extreme course. Batten doesn’t believe the Daytona Beach park will compete with the Sanford park, citing different designs and different games as the primary reason. “To the contrary, I think people who enjoy one park will want to try the other, as well, and it will be great to be able to offer our repeat customers more variety,” she said.
Zoom Air Daytona Beach expects to open the new attraction before July 4, 2012. Updated information will be available at www.zoomair.us.