Visit Orlando announced that it was another record-breaking year in 2011 with final 2011 visitation numbers revealing that Orlando welcomed 55.1 million visitors, up 7.2% from last year’s record setting 51.4 million and 1.5% over the previous forecast of 54.3 million visitors. Total domestic visitation (business & leisure) accounted for 51.3 million visitors, a 7.5% increase over 2010 and a record for any U.S. destination; international travel totaled 3.8 million, an increase of 3.5% from 2010. Orlando is the first destination in the country to welcome more than 55 million visitors and remains the most visited destination in the U.S.
“This is tremendously positive news for the destination. We have seen a strong rebound in our visitation numbers over the past two years led by increases in domestic and international travel and we continue to be optimistic about the future of the destination,” said Paul Tang, Chairman of Visit Orlando. “We are known worldwide as the top family destination and we continue to be a top choice for inspiring meetings. Breaking the 55 million total visitation mark shows the strength of the Orlando brand.”
Canada continues to be Orlando’s number one international market breaking the 1 million visitor mark for the first time, an increase of 5.7%, followed by the United Kingdom (767,000).
Additional visitation information includes:
• Visitation from Canada, Orlando’s top international feeder market, was up 5.7% to 1,015,000 travelers in 2011 compared to 960,000 in 2010
• Domestic leisure visitation was up 8.3% to 41.4 million, representing 75% of all visitors
• Overnight leisure visitation was 28.3 million, up 9.8%
• Overnight convention-group meeting visitation was 3.3 million, up 2.7%
• Hotel room occupancy was up 5.8% to 67.6%