The Crayola Experience is due to open July 1st in The Florida Mall and will feature 25 hands-on attractions that offer hours of creative fun. At Crayola Experience, every child’s creation is wonderfully unique – just like them! Although best known for its iconic crayons and markers, the 111-year-old company now has more than 1,500 proprietary products and technologies that have changed the way kids play.
“Ours has always been a culture of innovation,” Crayola CEO Mike Perry said. “This next adventure is yet another dynamic way we’re advancing our mission of helping parents and teachers raise creatively alive children and creating some colorful family memories in the process.”
“This move is important to our evolution, vision and strategy. It’s a beautiful manifestation of what our brand represents,” Perry said.
“Crayola Experience is a natural fit for The Florida Mall and our strong family and tourist customer base,” said Brian Hanson, general manager of The Florida Mall, a Simon center. “We remain focused on elevating our shopper’s experience and are thrilled to welcome this dynamic destination to the community.”
At Crayola Experience Orlando, families will enjoy many of the brand’s signature attractions – such as “Wrap it Up!” where you can name and wrap an authentic Crayola crayon and “Be a Star,” where you can star in your very own coloring page – as well as some exciting new attractions that will debut in Orlando.
“So many people have a special relationship with our brand because of what we represent. How many people, for example, have memories of their first box of 64?” Perry said. “As we continue to evolve as a company, we see Crayola Experience as a way that we can continue to share in the creation of colorful memories and have a special place in their hearts moving forward.”